Personal brand + lifestyle session
Branding Session for a Miami Marketing CEO
Vanessa is the CEO and founder of VCD Marketing, a Miami-based agency that helps businesses clarify their message and reach the right audience. As her agency grew, she realized the photos she was using online no longer matched the level of strategy, care, and quality she delivers for her clients. She wanted Miami personal branding photos that felt modern, confident, and true to who she is—not stiff or overly posed.
Miami Personal Branding Photos for a Marketing CEO
Vanessa came to us at a turning point in her business. Her agency, VCD Marketing, was growing fast, but her visuals hadn’t caught up. She was still using a mix of old headshots, random iPhone photos, and stock images that didn’t reflect the strategic, polished work she does for her clients.
Together, we planned a brand session that felt like her: confident, approachable, and sharp.
We built a shot list around how she actually shows up in her business — leading strategy calls, working on campaigns, connecting with clients, and taking up space as the face of her brand. The result is a library of images she can use across her website, LinkedIn, speaking engagements, and social media that finally match the level of her work.
What we created for Vanessa:
Updated hero images for the VCD Marketing website
A strong, modern CEO headshot for LinkedIn and PR
Lifestyle images of Vanessa working, collaborating, and “in action”
Vertical crops ready for Instagram, Reels covers, and email marketing
“Now when people look me up, they see the real version of my brand — not a random mix of old photos.”
The Session Day
On the day of the shoot, we kept things relaxed and efficient. Most clients aren’t professional models, and they don’t need to be. My job as a miami photographer is to direct posing, help with micro-adjustments, and make sure the lighting and angles are doing the heavy lifting.
We started with a few easier warm-up poses to help Vanessa get comfortable in front of the camera, then moved into more intentional portraits and lifestyle moments. As we moved through the shot list, I guided her through simple prompts—looking off-camera, interacting with a laptop or notebook, walking through the space—so the images felt natural, not forced.
By the end of the session, we had a strong mix of portraits, working shots, and environmental images that show her in her element as a marketing CEO in Miami.
I’ve avoided brand photos for years, but working with Osiris changed that. He guided me through every pose and moment, and now I have a library of images that really feel like me and my brand.
Vanessa Castro
How Vanessa Is Using Her New Photos
Since the session, Vanessa has begun updating her online presence with images that finally feel aligned with her brand. Her new photos appear on:
The VCD Marketing website
Her LinkedIn profile and featured section
Email marketing and lead magnets
Social media posts, Reels, and stories
Promotional materials for collaborations and speaking opportunities
Instead of hiding behind outdated photos or generic stock images, she can now confidently show up as the face of her business. That kind of consistency builds trust before a client ever gets on a call with her.
Ready for Your Own Branding Session?
If you’re a founder, CEO, or service provider in Miami and feel like your photos haven’t caught up with where your business is now, this is exactly what a branding session is for. We’ll plan your session around how you actually work, where your images will live, and the message you want your visuals to send.
